Rooted in sustainable natural ingredients, IYIKI is a brand that delivers experiences of balance, comfort, and restoration for both body and mind. To reflect this philosophy throughout the package design, we developed a visual identity centered on restrained tones and elegant graphic language. The signature ornament motif was inspired by the flowing curves of Art Nouveau, visually interpreting the movement of aroma and steam rising from a warm cup of tea.
Like steam that gently drifts upward and slowly fades away, the repeating curves express the warmth of tea and the lingering softness of its fragrance. At the same time, the motif captures the vitality of leaves born from nature and the sincerity embedded in slow, thoughtful moments — completing a refined sense of calm and emotional restoration.
